BRAND KIT
Pink. Bold. Legend.
BAGTWERK is a simple, bold app-icon brand: the hot pink "B" tile, deep magenta and wine depth, gold as the accent. Never flat black.
Logo
Colors
#FF2D9B · Signature Hot Pink
#FF79C0 · Pink Light
#8C0A58 · Deep Magenta
#3D0522 · Wine
#1A0418 · Night Wine (backgrounds)
#FFCF4D · Gold accent
Glossy pink gradient
Gold gradient (secondary)
Type
BEBAS NEUE · HEADLINES
DM Sans · body copy and buttons
Rules
- Use the pink B tile on its own as the app icon; pair it with the wordmark in headers.
- Pink on deep wine or off-white. Never on pure black.
- Pink gradient for primary buttons, gold for secondary.